
Toastique
A Independent brand
About Toastique
Our mission is to make healthy eating approachable, accessible, and enjoyable for all! Our vision is to create a world where healthy eating is a universal option, effortlessly integrated into everyday life for people everywhere. Our mantra - Nourish Every Moment As we continue to expand nationwide, our mantra will also lead us forward, inspiring innovation and guiding our expansion while keeping us true to our core - enhancing health and happiness for all." We offer a unique menu consisting of gourmet toast, cold-pressed juice, smoothies, smoothie bowls, and a robust espresso menu - all made using only fresh, seasonal, and responsibly sourced products in a feel-good atmosphere. We have yet to find a competitor who offers the same. Based in Washington, D.C. - inspired by the city's lively energy and attention to sustainability - our cafes are bright and vibrant, with a staff that welcomes customers with open arms and a smile. We also take pride in protecting the environment with recycled to-go containers, compostable straws, and locally sourced ingredients. Toastique is more than just a cafe - it is an avenue to inspire communities to take control of their lives through health and wellness. With our flagship location bringing in over $1 million in sales in its first year (with no professional marketing) and a model that encourages easy scalability and owning multiple locations, there is unlimited potential for Toastique Franchisees as we franchise nationwide. Business Features: • In 2025, all operational franchise outlets open for 2 or more years had an Average Gross Sales of $745,577* , with our top franchise location generating $1,122,669* in Gross Sales.
• Lower-Cost Entry into the Fast Casual Space: For a restaurant concept, Toastique has a considerably low initial investment, starting at only $471,152*. Because of our simple model and low overhead, we can keep our investment lower than the typical restaurant concept, which can be anywhere from $500,000 to $2,000,000 to get started*.
• Growing Health Industry: Consumers increasingly seek nutritious "grab-and-go" dining options. As the desire to be healthy becomes more important, Toastique benefits from its unique health-focused concept, growing quickly and awarding over 226 new locations since we started franchising! Consumers are also looking for food transparency on their menus, and we candidly display the derivative of our ingredients, as they are all locally sourced, prepared in-house, and all-natural.
• Simplicity and Scalability: Toastique's compact, efficient design requires no extreme cooking equipment such as ovens, fryers, or hoods, allowing quick, more affordable construction. Because of the simplicity of opening a location, it's unsurprising that more than 50% of the franchise system is multi-unit franchisees.
• A Nutritious and Wholesome Menu: We stand out from similar concepts with our responsibly sourced menu of gourmet toast and acai bowl options, smoothies, cold-pressed juices, and coffee. Most of our ingredients are fresh produce, so we must source it locally to receive the highest quality while supporting the local community. For the few items we don't make in-house (bread, granola & coffee), we partner with other like-minded small businesses to create a clean, proprietary product to complement the rest of our menu.
• Flexible Dining Options: Our product offerings can be eaten at one of our cafes, delivered to a home or office, or taken out. There is also unlimited potential for extensive catering opportunities, as our menu items can be easily translated into a buffet form. The variety of methods we can use to bring our product to our customers provides revenue diversification and extra security for our Franchisees. * Refer to 2026 Franchise Disclosure Document Item 19- Table 10 * Refer to 2026 Franchise Disclosure Document Item 19- Table 9-11 * Refer to 2026 Franchise Disclosure Document Item 7 * https://www.costowl.com/b2b/franchise-restaurant-cost.html
Watch Toastique
Inside Toastique
- Established
- 2018
- First Unit Franchised
- 2020
- Franchised Units
- 54
- Company Owned Units
- 2 Traditional & 6 Non-Traditional
- States Registered In
- —
- Cash Investment
- $300,000
- Total Investment
- $471,152-$890,846
- Minimum Net Worth
- $650,000
- Single Unit Franchise Fee
- $55,000
- Royalty
- 6% Weekly
- Ad
- —
- Average Number of Employees
- 3-5 per shift
- Item 19
- Yes
- Home-Based
- No
- B2B
- No
- Master Franchise Opportunities
- No
- Veteran Discount
- Yes, the first $10K in royalties will be waved Our training program consists of 32 hours of remote training and 222 hours of on-the-job training at our corporate location in Washington D.C. During this time, new Owners will learn everything from recipes, ordering, ingredients, processes, POS (CAKE by Sysco), inventory, management, employee training, hiring, marketing, grand opening assistance, and location-specific opportunities. Ongoing Support The training and support will never end as we continuously grow and adapt. Our training team will assist franchisees during the grand opening. Once the cafe is open, our Franchise Success Managers will be supportive. They will set up weekly calls to review KPIs, assist with any operation questions, and inform owners about new happenings, such as our Toast of the Month and seasonal promotions. Our marketing manager will also make monthly calls to support local promotions and partnerships. Field Support Our real estate team will assist with site selection, permitting, contractor and subcontractor selection, construction, and inspection. They will review quotes to ensure the build-out costs are at or below the market. If new Franchisees prefer, the Toastique Team can perform the general contracting of new locations themselves. Marketing We require 2% of gross sales weekly to be allocated to the brand development fund and 2% to be spent on local marketing efforts. Our experienced marketing team, with 12+ years of advertising and digital marketing experience, assists franchisees with their grand opening campaigns and provides current and new marketing assets. Each location will have its own independent Facebook, TikTok, and X pages to interact with its local community and promote its location. Ideal Candidate • Business acumen • Management experience • Strong leadership skills • Passionate about health and wellness • Community-oriented • Outgoing and friendly • Multi-unit capable Owner-Operator • Engaging with customers to ensure an excellent guest experience • Preparing menu items • Placing and receiving orders • Hiring, training, and overseeing employees • Managing inventory • Reviewing numbers and projections • Implementing marketing initiatives Semi-Absentee Must have a strong restaurant and management background and will put a strong General Manager in place. They will not necessarily be in their location daily. • Hiring and overseeing their General Manager • Assisting in hiring staff • Overseeing business operations • Payroll management and other administrative tasks • Focus on scaling the business
- Financial Assistance Provided
- —
- Site Selection Assistance
- —
- Lease Negotiation Assistance
- —
- Recruiting Assistance
- —
- Cooperative Advertising
- —
- Category
- Food & Restaurants
Inside the brand
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