Funding Your Franchise

You don't need all the cash up front.

Most new franchisees fund their first location with a mix of personal capital, an SBA loan, and one creative source. Here's how it works — and what you qualify for.

Affordability Calculator

What can I afford to invest?

A quick estimate based on standard SBA and lender ratios.

Cash, savings, brokerage, and other accessible funds.

Including home equity and retirement accounts.

Estimated franchise budget
$115K$210K

This is a typical range you could realistically deploy with a blend of cash + SBA financing. Brands with strong unit economics often qualify for higher leverage.

Talk to an advisor

Estimate only. Final approval depends on credit, business plan, and the brand's Item 7 disclosures.

Four ways franchisees fund a first location

Most owners combine two of these — for example, ROBS for the down payment plus an SBA loan for the rest.

SBA 7(a) Loan

Best for: Most first-time franchisees

The default path. Up to $5M, 10-year terms, 10–25% down. Most major franchise brands are on the SBA Franchise Directory, which speeds approval.

Pros
  • Lowest interest rates
  • Long terms keep payments manageable
  • Builds business credit
Trade-offs
  • Personal guarantee required
  • 60–90 day approval
  • Collateral often required

ROBS (401(k) Rollover)

Best for: Mid-career professionals with retirement savings

Roll an existing 401(k) or IRA into your new C-corp tax-free, with no early withdrawal penalty. Funds the business as equity, not debt.

Pros
  • No monthly loan payment
  • No personal credit risk
  • Tax-deferred
Trade-offs
  • Requires $50K+ in retirement funds
  • Annual compliance fees ($800–$1,500)
  • Risks retirement capital

HELOC

Best for: Homeowners with significant equity

Tap home equity for a low-interest line of credit. Common as a partial funding source alongside SBA.

Pros
  • Fast access to capital
  • Interest-only payment options
  • Flexible draw period
Trade-offs
  • Home is the collateral
  • Variable rates
  • Reduces personal liquidity

Portfolio / Securities Loan

Best for: Investors who don't want to liquidate

Borrow against a non-retirement brokerage account at low rates without selling positions or triggering capital gains.

Pros
  • No credit check
  • Same-week funding
  • Keep your market exposure
Trade-offs
  • Margin call risk if market drops
  • Limited to ~50% of portfolio value

Want a personalized funding plan?

We'll connect you with vetted SBA and ROBS partners and walk you through your options on a free 30-minute call.

Talk With Our Team — It’s Free. (No Kidding.)