The Plunge House
A Independent brand
About The Plunge House
Plunge House taps into the booming $44B wellness industry by offering a unique and high- demand business opportunity. As the first nationally franchised model specializing in hydro contrast therapy, Plunge House provides an exclusive, members-only experience in a communal setting. Featuring 8+ cold and 8+ hot plunge tubs, state-of-the-art locker rooms, steam-rock saunas, towel service, tea bar, Normatec compression boots and vitamin-C infused showers, it's designed for relaxation and recovery. This low-staffing, high-margin, recurring membership model offers exceptional potential for entrepreneurs. Backed by experienced franchisor support, Plunge House is positioned to dominate the growing recovery and wellness market nationwide.
Inside The Plunge House
- Established
- 2024
- First Unit Franchised
- 2024
- Franchised Units
- —
- Company Owned Units
- 1
- States Registered In
- —
- Cash Investment
- $200,000
- Total Investment
- $598,500 - $960,200
- Minimum Net Worth
- $750,000
- Single Unit Franchise Fee
- $60,000
- Royalty
- 7%
- Ad
- —
- Average Number of Employees
- 6
- Item 19
- No
- Home-Based
- No
- B2B
- No
- Master Franchise Opportunities
- No
- Veteran Discount
- Yes, 5K per license
- Financial Assistance Provided
- No
- Site Selection Assistance
- Yes
- Lease Negotiation Assistance
- Yes
- Recruiting Assistance
- No
- Cooperative Advertising
- No Management Strength Adam Rice - Founder and CEO. Adam has had an entrepreneurial spirit since his teenage years. He lost 75lbs at 16 and that journey changed his life. Adam played baseball at a Community College in Chicago and then transferred to play at Coastal Carolina; this then led him to the Cape Cod league. Adam started franchising ISI Elite Training in 2019 with the first franchise location opening in Augusta, GA. Today ISI is approaching 60 doors open with another 40 projected to open. Adam has quickly become a world-class franchisor and is leveraging his learnings and Relentless Brands to grow Plunge House. Amanda Hall - Co-Founder. Amanda has a vast background in building systems and sales processes to drive revenue. She spent 17 years at Verizon Wireless, started selling pagers & phones and quickly worked her way up to managing stores and doing outside sales. Amanda started working at Burn Boot Camp when they began franchising in 2016. She spent 5 years with BBC and helped get all their processes in place (270+ open locations and 400 sold) as VP of Operations. Amanda then went to Clean Juice as COO for a year and then met Adam, who was looking for a COO a the time for ISI. Amanda started as COO of ISI in 2020 and then cofounded Relentless Brands 1.5 years ago. Adam and Amand have assembled a robust support system at Relentless Brands and are leveraging it as a shared services model. RB has a CMO, Graphic Designer, and Brand video producer on the Marketing Team, VP of Operations, Director of Brand Standards & Training, Franchise Opening Coach, Franchise Business Coach, and additional team members who all combined, offer tremendous systems & support to their franchise partners. Plunge House Franchisor Support Initial training, on-going support, help lines, field support, annual meetings, advertising, central purchasing, etc.
- Category
- Health, Beauty & Nutrition
Inside the brand
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