The Exercise Coach
A Independent brand
About The Exercise Coach
Join the nation's largest personal training franchise, targeting high-income clients over 50. Each small, private studio (1,000-2,000 sq ft) fits in office or retail spaces. Our unique model offers one-on-one training with trained exercise coaches, using cutting-edge fitness technology.
Catering to busy professionals and retirees, our average client is 55, seeking effective workouts without crowded gyms. With an initial investment of around $250k, low buildout costs ($20k-$30k), and affordable rents (Avg $3,100/month), enjoy strong returns.
Transform lives with just 2 weekly 20-minute sessions using exclusive equipment and personalized coaching. Progress is tracked for each client, ensuring measurable results. Become a part of The Exercise Coach and revolutionize fitness for an underserved market! KEY TRAITS of the business model: • Investment Level: $161,682 to $382,986 • Break-Even: units can reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts. Typically in the 60-100 client range which can be achieved within the first 6 months in many cases. Claims made to educate consultants - not to share with candidates but they will hear this during validation. • Lifestyle opportunity: Owner-operator or Executive Ownership. A majority of our franchisees are multi-unit developers. We also have a decent number of very successful and satisfied owner-operators. • Exclusive Technology and Protected Territory Extends to this as well • NEW SERVICES ADDED! Assisted Stretch and Balance/Brain Training Program. Large Revenue increase for Franchisees (Mostly profit with little overhead)
Watch The Exercise Coach
Inside The Exercise Coach
- Established
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- First Unit Franchised
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- Franchised Units
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- Company Owned Units
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- States Registered In
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- Cash Investment
- $100,000
- Total Investment
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- Minimum Net Worth
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- Single Unit Franchise Fee
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- Royalty
- 6% or $1,000, whichever is greater. No royalties for the first month
- Ad
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- Average Number of Employees
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- Item 19
- Yes
- Home-Based
- No
- B2B
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- Master Franchise Opportunities
- No
- Veteran Discount
- Yes, 10% off first unit
- Financial Assistance Provided
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- Site Selection Assistance
- Yes
- Lease Negotiation Assistance
- Yes
- Recruiting Assistance
- Yes Initial Training • Initial Training – 30-40 hours of online training on a learning management platform before in person training. Hire 3-4 weeks out, get coaches/manager remote certified before in-person training... • 2 days of hands on fitness training in Chicago area training center for franchisee and manager/coaches. All other fitness training can be conducted in the local studio once opened • Ongoing Video Catalog – continual creation of new training videos on all topics from fitness training to sales, marketing, coaching and operations. • LMS (Trainual) constantly updated for ongoing training and coach support, highly active in on-going training • 90-day ongoing business coaching for life of franchise - KPI-driven business coaching KEY to franchisee success and profitability. See 2 Minute Drill for more Function & Daily Tasks of the Owner-Operator • Daily Studio Management and Coaching Clients • Staff Management and Leadership, Hiring and Firing • Selling Memberships and Onboarding New Clients • Tracking Business Metrics (Leads, Conversions, Retention etc.) • Managing Marketing and Financial Systems with Franchisor Function & Daily Tasks of the Semi-Absentee Owner • Managing Marketing and Financial Systems • Weekly Staff Meetings • Manage Lead Coach or Manager of Each Location • Track KPI's weekly and hold Manager Accountable • Interface w/corporate support team as needed. Ideal Franchise Candidate • No fitness experience required. • The owner can either be the on-site operator or choose the Executive model. The owner must be comfortable with managing people, strong customer service orientation, and should enjoy impacting the lives of the people that he/she serves. Must be committed to managing the marketing that helps drive awareness and bring in customers. • Does not require a high sales acumen - franchisor drives full lead generation and trains on sales and closing clients • Looking for outgoing people, history of team leadership a must - looking for 'people people' • Quiet, shy, or introverted types may struggle to engage coaches and clients. We do have very successful financial/engineer types but they are also outgoing and able to lead/inspire a team. • High-meaning/purpose-driven candidates LOVE this model. • Appreciation for long-term financial performance - takes 6 months to open, 3-6 months to get to B/E but at maturity it is a SIMPLE BUSINESS to MAINTAIN Franchise FastLane driving development!
- Cooperative Advertising
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- Category
- Fitness
Inside the brand
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