SPENGA
A Independent brand
About SPENGA
SPENGA is redefining the boutique fitness landscape with a results-driven, community-based, and franchise-ready model. Known as the "Best. Workout. Ever." SPENGA delivers a 60-minute experience that combines the three pillars of fitness - 20 minutes of spin, 20 minutes of strength training, and 20 minutes of yoga - to create a perfectly balanced, full-body workout. This unique combination addresses cardio, strength, and flexibility in one session, making it one of the most efficient and effective workouts available. What sets SPENGA apart is its "Sweet Spot" performance technology, which optimizes heart rate zones to keep members engaged, competitive, and motivated. Every session is powered by DJ-inspired playlists, energizing essential oil aromas, and thoughtful studio design, creating a multisensory, community-driven experience unlike any other in the industry.
SPENGA is not new to franchising. With years of experience and studios successfully operating across the U.S., SPENGA has continued to evolve and strengthen its business model to be even more franchisee-friendly and operationally sound. Recent enhancements include: • Expanded training and support programs with a comprehensive Learning Management System (LMS) and ongoing operational guidance. • Enhanced technology stack including a custom member app, integrated rewards system, and performance analytics tools to drive engagement and studio-level revenue. • New revenue streams, such as red-light therapy and other wellness add-ons, that increase member value and franchise profitability. • Strategic partnerships that amplify brand awareness and cross-promotional opportunities. SPENGA's leadership team brings deep industry expertise and a passion for helping franchisees succeed. During the pandemic, the brand invested heavily in digital infrastructure and operational systems - ensuring every component of the model works in synergy to support both the member experience and the franchise owner's bottom line. With a strong foundation, proven concept, and a growing network of engaged members and successful franchise owners, SPENGA continues to lead with innovation, community, and a holistic approach to fitness and wellness. SPENGA isn't just a workout - it's a lifestyle, a business opportunity, and a movement toward better living.
Inside SPENGA
- Established
- 2015
- First Unit Franchised
- 2015
- Franchised Units
- 71
- Company Owned Units
- 1 Canada/
- States Registered In
- —
- Cash Investment
- $250,000
- Total Investment
- $480,280-789,595
- Minimum Net Worth
- $500,000
- Single Unit Franchise Fee
- $49,500
- Royalty
- 7%
- Ad
- 2% - not yet being billed
- Average Number of Employees
- 12
- Item 19
- Yes
- Home-Based
- No
- B2B
- Yes
- Master Franchise Opportunities
- No
- Veteran Discount
- Yes - $5,000 off first unit franchise fee Initial Training • Pre-Sales Training in Chicago (3 Days) • LMS Training Tracks/Zoom Calls (Ongoing) • In-Person Instructor Training (3 Days - Corporate Comes to Zee) • All LMS Training Tracks Completed Prior to Final Training • In-Person Ops Training (3 Days - Corporate Comes to Zee) On-Going Support • Monthly Corporately Led Calls (8/Month) • Annual Franchisee Conference • Procurement & Pre-Sales Support Prior to Opening • Daily Fitness Programming • Continued Instructor Training • Retail Support & Products Function & Daily Tasks of the Owner-Operator • Lead, Train, Motivate & Manage Staff • Manage Sales & Retention Expectations • Generate Reports to Ensure KPI's are Being Met • Manage All Operational Aspects of the Business o Marketing Spends o Ordering Supplies o Equipment Maintenance o Payroll o Scheduling o Cleanliness • Ensure SPENGA is Integrated into Local Community • Plan and Promote Entertaining and Productive Events Through Community Outreach and Business Partnerships Function & Daily Tasks of the Semi Absentee Owner • Managing Marketing Plans • Hold Team Accountable - Watch Scorecard and KPI's • Build Community Relationships and Cross Promotions • Financial/Cash Management • Attend Franchise Summit Ideal Franchise Candidate - No Fitness Experience Required - Strong Business & Leadership Skills - Eager to Learn & Grow - Passionate About Health & Wellness - Understands SPENGA's Experience-Driven Approach
- Financial Assistance Provided
- —
- Site Selection Assistance
- —
- Lease Negotiation Assistance
- —
- Recruiting Assistance
- —
- Cooperative Advertising
- —
- Category
- Health, Beauty & Nutrition, Fitness
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