Insulation Commandos

Who We Are and What We Do: Insulation Commandos is a retrofit insulation franchise, different than a lot of other insulation franchises you may have seen.  We focus on removing old insulation from homes, sealing up the spots where air leaks occur, and then installing new insulation.  A good chunk of the companies in this industry want to do new construction, and a good chunk of those companies use spray foam.  We don't target new construction, and we don't use spray foam. As a result, our franchise owners can get into this business for up to $230,000 less than competitors, have lower ongoing monthly costs as a result, and can experience cash flow positive achievement faster than competing brands. Why do we do it this way? Because 89% of homes in the US are under-insulated!  This will blow your mind, and it will also cost customers more money in monthly energy bills. What Attracts People To This Brand: • STRONG ITEM 19 - $1,445,000 top line   $340,000 after expenses are paid  (23.5%)   That's year 2 with two trucks and 6 to 8 employees • SMALL TEAM TO START - start with one to three employees (one or two technicians and possibly a sales manager/estimator) • FINANCEABLE - For qualified applicants, less than $60,000 down, they can finance: - franchise fees for three territories (additional franchise fees are $55,000 each) - one truck and one set of equipment - 90k of working capital • CAN BE RUN EXECUTIVE STYLE - Owners will still be involved, but they can start with a Manager focused on sales and estimating, plus two technicians to do the work • MULTIPLE REVENUE STREAMS - residential retrofit, commercial retrofit, residential new construction, commercial new construction, radiant barriers, pest resistant insulation, fire-proof/water-proof insulation and more! • MULTIPLE TYPES OF PRODUCTS OFFERED - think "Good / Better / Best", allowing property owners to choose what's right for them. • GREAT TERRITORY SIZE - territories are 300,000 to 400,000 population • NORMAL BUSINESS HOURS - Typically Monday to Friday 8:00-5:00 The Model: • Start with 1 truck, 1 set of equipment, 1 to 3 employees, and 1 small working space (could be public storage like Cube Smart or a small 1,000 - 1,500 square foot warehouse) • Insulation Commandos runs the B2C marketing for the franchisee for the FIRST 3 MONTHS, then the franchisee runs it after that • Call Center handles inbound AND outbound leads, booking estimates for franchise owners • Owner and/or Sales Manager will do B2B relationship building to earn referrals (from HVAC, roofing companies, pest control companies, property restoration contractors and home inspectors) • Owner focuses on driving lead gen, funding the B2C marketing, generating leads through B2B marketing, converting leads to estimates (call center helps tremendously with this), converting estimates to jobs, and making sure the crew does a great job so the property owner is thrilled and leaves a 5 star review Cost to Get In: IF someone paid cash • Franchise Fees: $65,000 for 1 territory, $55,000 for each additional territory • Equipment and Vehicle: $85,000 and $90,000 • Working Capital: Minimum $75,000 for Active Owner, Minimum $100,000 for Executive Owner • TOTAL: $315,000 for Active Owner, $340,000 for Executive Owner • With Financing, cash out of pocket COULD be under $60,000 (for 3 territories) The Ideal Candidate Should Be Several Of These • #1, empire builder (unless it's a small market) • Good communicator • Competitive, yet disciplined • Comfortable with customers/doing estimates • Good leader of people • Well capitalized • Someone who will thrive in, and add to, our amazing culture (we are Veteran founded and owned (Vets will LOVE this brand) Resources (For Consultants Only): -       Updated Two Minute Drill (not your average 2 Min Drill!) -       Consultant One-Sheet -       Pitch Points (print) -       Item 19 Snapshot