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Health & Beauty

Hand & Stone Massage & Facial Spa

A Independent brand

Total Investment
$320,891 to $864,729
Cash Investment
$150,000
Minimum Net Worth
$750,000
Franchised Units
600+

About Hand & Stone Massage & Facial Spa

Hand & Stone is a more than 600-unit massage and facial spa franchise driven by the power of ritual where skilled massage therapists and estheticians deliver on their clients’ desired results through uniquely tailored services and regimens. Hand & Stone’s membership model promotes regular self-care by providing affordable and convenient access to premium services, empowering clients to make wellness a routine part of their lives.

Launched in 2004, Hand & Stone now has locations across 40 states and Canada. Each spa offers best-in-class massage and skincare treatments allowing guests to experience innovative services with cutting edge technology. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns.

Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including IMAGE Skincare, Dermalogica and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category.

Hand & Stone has meticulously identified over 1300 available trade areas nationwide for new development. Our comprehensive research in each market empowers us to offer high-quality territories to prospective candidates looking to join the Hand & Stone community.

Retail
Health, Beauty & Nutrition

Inside Hand & Stone Massage & Facial Spa

Established
2004
First Unit Franchised
2006
Franchised Units
600+
Company Owned Units
15
States Registered In
We are registered in all states except for Alaska and the Dakotas.
Cash Investment
$150,000
Total Investment
$320,891 to $864,729
Minimum Net Worth
$750,000
Single Unit Franchise Fee
$49,500 for first, $39,500 for each additional
Royalty
6%
Ad
4% Local 1% Nat'l
Average Number of Employees
12-15 to start
Item 19
Home-Based
No
B2B
No
Master Franchise Opportunities
No
Veteran Discount
20% BUILDING A WORLD-CLASS SPA Our work together begins before the doors ever open. The Hand & Stone franchise team offers real estate, project management, and construction & design services to make your new location the most inviting wellness facility in your community. The Hand & Stone franchise training program includes a mix of virtual, classroom and hands-on learning for your entire team. New Franchisee Training Join the corporate team for a full week of learning at the Hand & Stone headquarters in Trevose, PA covering all facets of the business, including our company culture, operations & customer service, sales & marketing, and more. Manager Development Training This four-day training session hosted by the Training team focuses on managerial roles & responsibilities for your new franchise business. Onsite Training Prior to opening, Hand & Stone corporate trainers will spend five days at your spa, with specialized training programs for massage therapists and licensed estheticians. OPERATIONS From pre-opening through your formidable opening days, Hand & Stone's expert consultants providing franchise training and support that provides a blueprint for a successful franchise business. Pre-Opening Consultations Hand & Stone's expert team will help guide you in preparing a business plan and onboarding your new team members. Post-Opening Consultations The Hand & Stone team will conduct Franchise Quarterly Evaluations, diving into every metric to help drive revenues and profits while staying compliant with Hand & Stone brand standards. A Three-Pronged Marketing Strategy Hand & Stone's Franchise Business Consultants (FBCs), internal marketing team, and external agency work together to drive spa performance through aligned operational and marketing strategies. FBCs focus on business performance and profitability as well as manage local marketing execution and budget support, and the external agency leads digital media strategy, execution, and analytics. Together, they ensure customized, data-driven plans that boost traffic, membership growth, and overall 4-wall profitability. Our owners are hands-on, but they typically concentrate on the big-picture items like marketing and advertising, finance and managing the manager. It isn't typical for an owner to work behind the counter in our business, as our investment draws a sophisticated investor. Hand & Stone Franchisees should be fully immersed in the daily functions of the business. A typical day in the life of an H&S Franchisee consists of managing the manager, trouble-shooting personnel issues, grass roots marketing, making changes to the schedule, handling finances and setting up promotional events. It is recommended to employ a full-time manager and an assistant manager, so they are concentrating on the big picture items. The most important segment of our business is customer service, so honing the skills of the management team and making sure they are implementing those skills-sets are essential. We are seeking business-minded individuals, whether experienced franchise owners or health and wellness enthusiasts looking for the right opportunity. We welcome you to join us in bringing our industry-leading wellness franchise to communities across the country. Our ideal franchisee candidate is passionate about: • Health and wellness • Fostering wellbeing in their community • Making a positive change in the lives of others Their backgrounds typically include some of the following: • Leadership - whether in a corporate setting, the military, or as a previous franchise owner • Sales and/or management experience • Strong business acumen • Prior experience with health and wellness brands • Hand & Stone membership Samantha Tacca - Director of Franchise Development stacca@handandstone.com (215) 756-1392 Kristie Kalinowski - VP of Franchise Development kkalinowski@handandstone.com (401) 932-9031
Financial Assistance Provided
Site Selection Assistance
Lease Negotiation Assistance
Recruiting Assistance
Cooperative Advertising
Category
Retail, Health, Beauty & Nutrition

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