First Day Homecare

First Day Homecare is the first and only homecare franchise in the US that specializes in pediatric Private Duty Nursing (PDN) level care. Many people in the homecare industry misinterpret "private duty" to mean private pay, but this is not the case for the care that we specialize in. Our care is almost 100% paid for by major insurance plans such as Medicaid, BCBS, United Healthcare, and others. These insurance plans authorize us to put skilled, licensed nurses in medically complex infant's and children's homes for anywhere from 8 hours per day all the up to 24 hours per day, and these children require this care for years at a time on average, sometimes for the rest of their lives.

This level of care is very rare, there are not many providers out there who know what pediatric Private Duty Nursing really is, which leaves a great market opportunity for First Day Homecare franchise owners. The best part is, our franchise owners do not have to have any healthcare background or knowledge to open up a First Day Homecare location! We've truly built all of the resources our franchise owners will need to operate, from policy manuals, forms, marketing materials, online training for internal staff and the field caregivers, e-documentation for all caregivers, claims and invoicing management, etc.

In addition to pediatric Private Duty Nursing level care, our franchise owners will have the ability to offer traditional homecare services and pediatric ABA therapy services as well. With First Day Homecare, we're making today the First Day of better days! Top Selling Points! • Large Territories (1-3 million in population compared to the average homecare territory of 350k-500k) • Strong affiliate Item 19 data (2025 = $11,521,897 revenue and 16.36% EBITDA). Refer to Item 19 of the FDD for more financial information • Recession resistant with growing demand • Positive local community impact