
America's Swimming Pools Company (ASP)
A Independent brand
About America's Swimming Pools Company (ASP)
America's Swimming Pool Company (ASP) is a part of the Authority Brands family, and was founded based on providing a higher level of service at a more economical price. ASP has grown to be the nation's largest swimming pool company, offering multiple service categories including cleaning residential and commercial swimming pools, pool equipment repairs and pool renovation. We stand out with PoolOps, our proprietary software that tracks employees, communicates with customers and much more. We have been nationally and consistently recognized as an industry leader, having been regularly featured on Entrepreneur's Franchise 500 and other industry awards for our leadership, performance, and growth.
America's Swimming Pool Company. ASP is the nation's largest swimming pool cleaning, equipment repair and pool renovation company. At ASP, we create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence.
The services offered by ASP have a frequency based on type of service. Pool Maintenance is a regular, repeat service, occurring weekly. Custom programs range from weekly on most residential and several times a week on commercial pools. The commercial market is regulated by the state and requires a CPO to service the pool.
Who IS America's Swimming Pool Company? • We are the nation's largest swimming pool cleaning, equipment repair, and pool renovation company. • We are founded on providing a higher level of service at a more economical price. • We offer multiple service categories; cleaning residential and commercial swimming pools, repairing the pool equipment, and renovation of swimming pools. • We ARE a year-round business. While there is seasonality in all climates, we combat this with year round service, educating customers, and spa work. • We are a home-based business. Initially operated from home but can move to a commercial location at any time. • We offer "best in category" services without premium pricing. Our Value Proposition: • National Company with local presence • Multiple Revenue Streams • Services that are in demand year-round • Truck-based business, not retail • Simplicity of the business model • Trained and experienced system of owners and technicians • Home-based • No identifiable brand leader currently in the market • Opportunity to partner with major national companies • Our logos and custom-designed corporate assets are a key element of the ASP program and are instrumental in the branding of the business and growth of the entire system
Watch America's Swimming Pools Company (ASP)
Inside America's Swimming Pools Company (ASP)
- Established
- 2001
- First Unit Franchised
- 2005
- Franchised Units
- 410
- Company Owned Units
- —
- States Registered In
- All except WA, HI, SD, ND Unavailable in the following states due to licensing restrictions: CA, NV, CT, VA
- Cash Investment
- —
- Total Investment
- $88,695 - $213,171
- Minimum Net Worth
- $250,000
- Single Unit Franchise Fee
- $40,000 • The franchise fee is not based on multi-unit purchases but varies according to pool counts exceeding a certain threshold, which differs by state, ranging from 3,000 to 6,000 pools. The operation is home-based, typically utilizing a one-car garage; owners may also utilize storage or a mixed-use facility with a small office, showroom, and storage space if desired.
- Royalty
- 7-5% (royalty reduction program)
- Ad
- 1% of GR
- Average Number of Employees
- 7
- Item 19
- Yes- Industry Leading
- Home-Based
- Yes
- B2B
- Yes
- Master Franchise Opportunities
- No
- Veteran Discount
- Yes- 30%
- Financial Assistance Provided
- Yes, Up to 75% of franchise fee at 12% interest for 36 months
- Site Selection Assistance
- No
- Lease Negotiation Assistance
- No
- Recruiting Assistance
- No
- Cooperative Advertising
- No
- Category
- Repair & Restoration, Home Services
Inside the brand
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